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PTCL Launches Special Package for Christmas, New Year

Posted by On December - 17 - 2009

intl call rate press PTCL Launches Special Package for Christmas, New Year

Pakistan Telecommunication Company Ltd (PTCL) has launched special international call rate packages for its customers to for Christmas and New Year. This includes a special tariff of Rs 0.40 per 20 seconds to the international destinations, which includes ISA (fixed + mobile) Canada (fixed + Mobile), China (fixed + Mobile), UK, Australia and Germany (fixed only).

Tariff:

Rs 0.40 per 20 for landline and mobile in following countries:

* United States
* Canada
* China

Rs 0.40 per 20 for landline in following countries:

* United Kingdom
* Australia
* Germany

This offer is valid till 15th January 2010.

For More Information call PTCL Helpline – 1236.

Google Inc plans to sell its own cellphone direct to consumers as soon as next year, bypassing wireless operators in a rare strategic move, the Wall Street Journal cited sources as saying on Saturday.
Called the Nexus One and made by smartphone maker HTC, the phone will run on the search giant’s Android operating system — around which Motorola and other cellphone makers have built devices — and will be sold online, the newspaper cited persons familiar with the matter as saying.
Cellular service will have to be bought separately, it added. The Internet search leader may be sounding a challenge to wireless carriers as well as smartphone makers. It marks a departure for the leader in Web advertising, which has rarely sold devices directly to consumers, the newspaper said.
Analysts say the aim is to gain access to valuable consumer data that can be used to sell ads at premium prices, rather than to make money from direct hardware sales, as companies such as Nokia or Research in Motion do.

Mobilink celebrates International Volunteer Day

Posted by On December - 6 - 2009

KARACHI: On the eve of International Volunteer Day (IVD), Mobilink Pakistan, a subsidiary of Orascom Telecom Holding, honoured employees for maintaining the spirit of volunteerism throughout the year.

Outstanding volunteers were awarded trophies whereas certificates of appreciation were also distributed.

Designated by the United Nations since 1985, the IVD is celebrated every year on December 5 to thank volunteers for their efforts.

Omar Manzur, Director Corporate Social Responsibility Mobilink, stated: “As a socially responsible citizen, we believe in patronizing broad-based CSR initiatives throughout Pakistan.”

Dr Ahsan Rabbani, Vice President Inputs, The Citizens Foundation (TCF) also shared his views on the occasion.

In 2009, Mobilink employees provided Rs3.5 million worth of relief goods to over 15,000 Internally Displaced Persons (IDPs) of Swat and Malakand District. A Mobilink camp was set up with Rs81 million fund for 1,000 families of IDPs.

Ufone shines at Etisalat Group CMO Forum

Posted by On December - 3 - 2009

KARACHI: Ufone, an Etisalat group company and one of the leading telecom companies in Pakistan won two awards at the Etisalat Group Chief Marketing Officer (GCMO) Forum. Sheikh Younas, Chief Officer Sales and Distribution said, “Team Ufone has worked 24/7 to ensure the best customer support in the industry and our team has worked hard to clinch these awards”. At the event, Ufone won two awards in a competition amongst 18 Etisalat operations around the world. It was nominated in Physical Customer Experience and Online categories.

Cellular growth was slow in FY09: PTA

Posted by On December - 3 - 2009

KARACHI: The Pakistan Telecom Authority (PTA) in its recently released report gave an overview of the sector for FY09. “The year was marred by depleting fixed line connections and a marked slowdown in cellular growth,” the report read.

Although cumulative sector revenues rose by 19 percent to Rs334 billion, investment in the sector dropped by 47 per cent to $1.6 billion as most of the foreign operators faced difficult times given tough economic conditions. Broadband emerged as a potential force during the year, the report stated.

The Fixed Local Loop (FLL) segment was the worst performer in FY09 as the subscriber count continued to dwindle. As of Jun 09, subscribers stood at 3.5 million, dropping by over 20 per cent year on year, as infrastructure related issues and lack of investment saw consumers switching to the more convenient Wireless Local Loop (WLL) and cellular technology.

Interestingly, the FLL data for April-June paints a slightly better picture, as subscriber base remained flat hinting that the worst may be over. The move to bundle fixed line with broadband could provide a cushion going forward. Further, the growing clout of WLL should limit the damage to the local loop segment.

The Long Distance & International (LDI) segment performed well as revenues rose by 119 percent to Rs.48billon. Total international traffic (incoming + outgoing) reached 8.9 billion minutes from 7.1bn minutes in FY08 mainly led by 73 per cent growth in outgoing traffic.

A combination of cheaper rates and improved package plans offered by operators helped outgoing minutes reach 2.9 billion; however, increase in Approved Settlement Rates (ASR) curbed growth in incoming traffic to single digits after a three years (FY05-FY08) CAGR of 86 per cent.

The PTA has recently taken steps to resurrect the situation, with a downward revision in ASR, which is likely to assist LDI traffic and reduce the flow of grey traffic. The LDI segment has always remained a major revenue contributor to PTCL (14-15percent of total revenue) and is expected to remain so in the years to come.

Amid higher penetration levels (54.7 per cent in Jun 08), growth in cellular segment slowed to 7 per cent in FY09. Penetration reached 58.2 per cent while cumulative revenues reached Rs212bn, up 17pc.

Industry wide ARPU’s have fallen to $2.5 per month from $3.1/month in FY08 driven by a combination of high degree of low income prepaid customers and intense competition. Resultantly, all major operators barring Ufone (low infrastructure cost thanks to PTCL) are in the red, indicating consolidation is around the corner.

Additionally a detailed observation of the industry statistics, suggests that while urban penetration approaches the maturity phase, there remains untapped potential in the rural areas of Pakistan. Hence, it is expected increased focus from the major operators towards the rural areas particularly in NWFP and Baluchistan. The security situation there though remains a major bottleneck in achieving higher penetration.

The broadband sector remained a major out performer as 246,000 subscribers were added in FY09, taking the total to 414,000 – with PTCL, Worldcall and Wateen having a combined share of 79 per cent. Low penetration level of 0.26 percent, suggests massive room for growth, in our view. Hence we have witnessed an influx of new operators investing in technologies such as DSL, Fiber, WIMAX and more recently EVDO all pointing towards take off in subscriber base in the next few years.

Mustufa Bilwani telecom analyst at JS Research stated, “We expect FY10 to be another challenging period for the sector with low investment and limited avenues for growth. M&A activity, particularly in the cellular segment seems to be on the cards as the segment continues to consolidate. Broadband and other value added segments are likely to drive growth while FLL may see consolidation at current levels.”

ISLAMABAD: The growth in cell phone sector has witnessed a bit of a squeezing trend as Pakistan Telecommunication Authority started blocking millions of unregistered connections after the launch of SIM information system-668.

Although the new system was introduced officially in mid-October, the subscriber’s based widened only by 10,452 in this month, which showed that users base may contract after blocking of unregistered numbers.

In October, the overall customer base reached 95.918 million with only 0.01 percent growth from preceding month. Besides Ufone, all four cellular phone companies witnessed minimal addition of users on their network.

Owing to downfall in revenues, most of the telecom operators adopted ‘cost-cutting measures’ during the year 2008-09. Throughout the year, the sector’s financial health could not be improved in accordance with the expectations owing to taxes and falling exchange rates, which placed unprecedented burden on the operators import bills.

A senior official at a cell phone company said due to economic slowdown, saturation in the market and global financial crisis, the total investment in the telecom sector during 2008-09 has reduced.

He said despite the fact that the operators have speedily rolled out their infrastructure, reaching out to most of the population, there still remains huge areas like Broadband, WLL and manufacturing, where investment opportunities exist.

To cope with the financial crunch, telecom operators adopted optimization of human resources and cut in employees perks.

As per data, the leading mobile operator, Mobilink, slipped from green to red zone in earnings because of the falling exchange rate and rapid drop in the subscribers’ base.

A dismal situation in fixed-line penetration is the major area of concern for the policy-makers and the regulator in Pakistan. After issuing a number of licenses to the fixed-line operators, the regulator believed that the market forces would play their due role for its expansion, but unfortunately, this could not happen.

However, despite these difficulties, the sectors revenue grew by 19 percent which poses confidence in the government and regulators’ policies. Unlike expectations, most of the fixed-line operators could not roll out the infrastructure maintaining the incumbent operator still the dominant player with its old copper based infrastructure a main hurdle in the sector’s growth.

It was also expected that a rapid roll out by wireless technology (WLL) would compensate the declining fixed line penetration, which too did not happen due to lack of investment by WLL operators. Furthermore, the WLL operators like Wateen and Wi-tribe have smartly diverted their resources to Broadband expansion in 3.5 GHz and invested on new technology like WiMax.

This, too, caused slow growth in the fixed line sector. Issues like right of way and lack of unbundling also proved major hurdles in the fixed line sector’s growth. A huge investment is required to roll out new generation of fibre networks in the country.

This gives a major opportunity to large scale investors to secure their investments in Pakistan in this segment of the industry. During the year, a total of $1.6 billion worth of investment has been made by all the operators, of which the cellular mobile share is about 75 percent.

The WLL has marginally increased investment from $52.8 million in 2007-08 to $82.11 million in 2008-09. However, the rest of all of the sectors have reduced the level of their investment. During this period, Pakistan attracted FDI worth $3.7 billion altogether. In the current year, the telecom sector received over US $815 million FDI.

Major countries which invested more than 70 percent in last five years in Pakistan’s telecom sector included United Arab Emirates, United States of America, Norway and China. The UAE emerges as the leading country investing over 36 percent of the total FDI in the telecom sector in the last five years. UAE invested in companies like Wateen, Warid Telecom and PTCL.

Etisalat, UAE based company, bought out 26 percent shares of the PTCL worth $2.4 billion. The UAE has invested over $2.3 billion in the telecom sector of Pakistan since 2004-05. China Mobile has its first overseas adventure in Pakistan cellular mobile sector, in addition to telecom manufacturing, through companies like ZTE and others. Investment from China exceeded US $599 million in the telecom sector of Pakistan during the last five years.

Telenor, a Norway based company, also brought about half a billion US dollars foreign investment into Pakistan during the last five years. The telecom sector contributes 1 to 2 percent in the total GDP, making its share in total tax revenue as 6 to 7 percent per annum. During the year 2008-09, the sector continued to contribute handsome amount in national kitty through various taxes and regulatory charges. – APP

Pakistan’s Daily Times is reporting that the country’s Universal Service Fund has awarded telecoms contracts worth approximately PKR1.25 billion (USD15 million) for the provision of broadband services in unserved areas of the Hazara Telecom Region (HTR) to Pakistan Telecommunication Company Ltd (PTCL) and Wateen Telecom. The two companies will be paid PKR266 million to provide services in the Abbottabad, Batagram, Haripur, Kohistan and Mansehra districts of the region. Further, the telcos will set up 145 educational broadband centres across the region, alongside 21 community broadband centres.

In addition, Wateen has also inked a deal to provide fibre-optic connectivity to unserved tehsils (administrative divisions) in Central Balochistan. Wateen will receive PKR986 million for laying more than 1,100km of fibre-optic cable in eleven tehsils, with more than 700,000 people expected to benefit from the project.

The State Bank of Pakistan and the Pakistan Telecommunication Authority have agreed to introduce a unified regulatory framework for enhancing mobile banking in the country.

“It has been decided to set up a Joint Regulatory Committee,” said a joint statement released after a meeting held at SBP, Karachi recently between Syed Salim Raza, Governor, State Bank of Pakistan and Dr Mohammed Yaseen, Chairman PTA.
This Committee, which will comprise members from both the SBP and PTA, will to introduce unified regulatory framework for Third Party Solution Provider (TPSP) system. It will propose modification in existing regulatory or legal framework, if needed. Further, an M-banking
Stakeholders Group (including mobile network operators, financial institutions, Ministry of Information Technology, PTA, SBP, SP/integrators) is also proposed to be set up, which would address technical standards, product and services, licensing regime and relevant operational
issues etc.
“We hope that this understanding will encourage innovative technological products which would ultimately enhance outreach of financial services in the country,” the statement said. Mobile banking offers a variety of financial/non-financial functions, including merchant
payments, utilities bills payments, fund transfers, and remittances etc. The synergy likely to be created by the financial institutions, mobile operators and other partners will bear very promising results.
In Pakistan, such innovative services have been possible through introduction of Branchless Banking Regulations (BBRs) by State Bank. Subsequent to BBRs, the Ministry of Information Technology issued Policy Directives to PTA to prepare a framework on technical
implementation of BBRs.

Cellphone users’ number up 6.3m in 2008-09

Posted by On November - 24 - 2009

ISLAMABAD: Cellular subscribers rose 6.3 million in fiscal year 2008-09 as compared to 25 million net additions in 2007-08, suggesting that the saturation in the market, economic slowdown and heavy taxes could be major reasons for the slow growth, annual report of the Pakistan Telecommunication Authority (PTA) showed.

Regarding complaints received by the PTA from consumers of cellular operators during July 2008 to June 2009, total complaints stood at 7,479 out of which 45 per cent complaints were related to misuse of service, obnoxious and fraudulent calls or SMS.

Amazingly, the PTA report states that only nine per cent complaints were related to quality of service (disruption/faults in service). However, consumer complaints regarding PTCL showed that out of total 5,288 complaints, 73 per cent were about quality of service, disruption/faults in service in 2008-09. On the issue of market share in terms of subscriber base of mobile phones, the report states that the main contributor to the net increase was Telenor, which added about 2.8 million subscribers while Zong and Warid added 2.4 million each during last year.

Having more choice available to consumers resulted in a reduction in the share of Mobilink by 15 per cent while other operators show increase in their market share.

Although Mobilink is still enjoying major market share in cellular subscribers, it receives a setback by losing around three million subscribers in 2008-09.

During the reported period, Mobilink continued to stay at top in the country’s mobile market with 29.14 million subscribers, followed by Telenor and Ufone competing fiercely for the second position with 20.9 million and 20 million subscribers respectively. Both the companies registered a subscriber growth rate at 16 per cent (Telenor) and 11 per cent (Ufone) correspondingly; however the growth in subscribers of Telenor (69pc) in the preceding year was much higher than that of Ufone (29pc).

Warid ended this year with a total subscriber base of 17.8 million. However, Zong has been reported a subscriber base of 6.4 million.

In 2009, total number of Mobilink subscribers stood at 29.136 million, Ufone 20.004 million, Zong 6.386 million, Instaphone 34,048, Telenor 20.893 million and Warid 17.886 million. Total revenues of telecom service rose to Rs333.882 billion in 2008-09 against Rs278.508 billion in the last fiscal year 2007-08.

Out of total revenues, the share of cellular operators in revenues stood at Rs212.423 billion, Local Loop Rs62.640 billion, LDI Rs47.969 billion, Wireless Local Loop (WLL) Rs2.670 billion and VAS (estimated) Rs8.179 billion during the fiscal year 2008-09.

Ufone’s Brand story is a success to be marveled at. Over the last 2 years, Ufone’s brand has grown leaps and bounds and it’s continuous presence and unique humor has elevated its perception and equity drastically. The Brand has found its way into the hearts if the people and the message of “saaf awaz, Fauri Raabta, Behtreen Network and Sastay Tareen Call Rates” is now strongly associated with Ufone.

Ufone’s Brand success has been rewarded in many ways, including increased number of customers, revenue and market share. Over and above all this, we are proud to announce Ufone’s nomination for Telecom World Awards Middle East as the Best Brand of the Year 2009. What makes this even more special is that Ufone is the only Pakistanitelecom company to be amongst the finalists for these awards from nominations of over 30 operators from the Middle East.

Ufone LogoThe Telecoms World Awards Middle East takes place every year to celebrate companies and individuals who have demonstrated an unparalleled ability to succeed, continually set standards of excellence, and who will be the future stars of the industry. The Best Brand category recognizes thetelecom carrier that has been most effective in creating a compelling brand for its products or services in one or more branches of the media.

Mr. Asif Saeed Malik Head of Marketing Communications said that this is a moment to celebrate for the Ufone family. We are thankful to the entire Ufone team for helping us propel our brand this far. We have and always will strive to bring a smile on all those who watch our commercials on a day to day basis and shall ensure that we give them something new to look forward to everytime. Ufone, Tum Hee Toh Ho!

Ufone is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 3,850 people and operates with a network of more than 375 franchises and 26 company-owned customer service centers along with a distribution network of 150,000 outlets nationwide.